Dive

Dive is a branding concept for an oat based cereal. The name and concept came from the emphasis on sharing and divvying, reflecting the brand's commitment to creating a breakfast experience that's all about diving in and enjoying with others.

BRANDING + PACKAGING + DIGITAL

Dive is a branding project for a vibrant cereal focused on lively moods and wholesome ingredients. It is inspired by the idea of sharing and diving into a delicious breakfast experience. Dive embodies energetic and cheerful qualities, emphasizing upliftment. In crafting the visual identity, I aimed to evoke nostalgia while creating an inviting and exciting design, ensuring it becomes the go-to morning food for people looking to start their day with joy and enthusiasm.

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