Sydney Gay and Lesbian Mardi Gras
A highly celebrated event, Sydney Gay & Lesbian Mardi Gras is a week-long festival that embraces the power of love and diversity. The event branding is guided by the ideas of radiance and soft-psychedelia.
BRANDING + CAMPAIGN
For Sydney's annual Mardi Gras, a celebration of pride and diversity, I crafted a dynamic visual system that captures the spirit of the event. I developed a playful and adaptable typography that embodies the event's vibrant energy by experimenting with various typefaces manipulated through scanning techniques. The bold colors and interlocking rings used as graphic elements are inspired by 90s rave culture, particularly from vintage posters and flyers.